Momentum: 6 Week Transformation Challenge


What is the Momentum Transformation Challenge?

Heyday’s Momentum Transformation Challenge is a 40 to 45 day program that provides the structure, community, and accountability to help busy people lose 15-20 pounds and up to 5% body fat as quickly as possible but in safe, intelligent, and proven ways.

Why a challenge?

Well, here is the problem with most “challenges”:

Most challenges focus solely on the scale number, and get people to decrease that number via weight manipulation (only to gain it all back within a few months).

The crash dieting and excessive cardio typical of most challenges/cleanses/fad-diets causes one to lose mostly lean mass (muscle, not fat). This ends up lowering your metabolism (sometimes permanently) making it easier to gain the weight back and harder to lose it again.

You end up fatter in the long run and stuck on a dieting hamster wheel.

We’ve had the most success not by crash dieting but by increasing your metabolism. If we can get you to burn more calories all day long (not just in the gym), then your weightloss journey will feel much more enjoyable, effortless, and sustainable. And if it’s enjoyable, effortless, and sustainable, then you have a much better chance of making it permanent.

We know that dramatic transformation happens not by hours of cardio and starving yourself for short periods of time, but by adopting the habits that world class athletes have until they become second nature.

And we know that it’s no use to lose some weight if the way you lost it is not something you can keep up so we’ve designed this to work for busy people who actually want to have a life.

No liquid cleanses. No two hour gym sessions. Just simple tweaks that you can follow for life.

Over the last 16 years we’ve trained more than 1600 people. We know what works and what does not.

We’ve studied our most successful transformations and have delved deeply in nutrition via courses, books, certifications, and our own hard-earned experienced and created a system of habits that will increase metabolism for anyone who adopts them.

The challenge is a forty day commitment to address all the elements of your lifestyle and gear them towards your fitness goals. It has all the components of proper goal setting that most know they’re supposed to do but save the proper accountability and support, rarely ever do.

By the end, our goal is to build a better version of you that is exciting to take on more challenges and stop obsessing about diet once and for all.

All this being said, we want to be clear you have to be willing to commit. We’ve made it very simple but it’s not always easy to break bad habits.

Here is what you must be willing to commit to for the duration of the challenge:

  • Must be willing to workout in classes minimum 3x a week for 6 weeks.
  • Must be willing to complete goal setting exercise and put it in writing.
  • Must be willing to do the InBody test and take before & after pictures to document our program’s success (for you, not us)
  • Must have the discipline to implement our nutrition plan. Our program is gradual, it is tested and it works, but only if you follow it!
  • Must be willing and able to grocery shop, plan, and prep your meals (or pay a company to prep all your meals for you). (this takes 2-3 hours a week)
  • Must be willing to change sleep habits if they need improvement.
  • Must enjoy working in a positive group environment. You will likely develop friendships to last a lifetime.
  • Must commit to the entire 6 weeks. The first week is tough. We want people who will be here at the end to reap the benefits of all this hard work.
  • Must be committed to making this change. This will not work if you do not commit. We want to see you reach your goals as much as you do.​
  • Must leave your ego and makeup at home. This is a place where hard work is respected. It is a humbling experience that we’ve all been through.​
  • Must respect the rules of the gym. They’re in place to set the culture. The culture is in place to give you the best workout experience possible.

What does the challenge include:

  • Inbody Body Composition Test – before & after.
  • Unlimited membership in our small-group classes for 6 weeks.
  • Meal Plan designed to reduce body fat and feed muscle according to your gender.
  • Hundreds of extremely simple, practical and delicious Recipes.
  • Lean foods Grocery list to make shopping easy without any guesswork.
  • Restaurant guide to use so you can stay on track even while on the road.
  • Fat-Loss cheat sheets to give you the easiest snacks and meals to eat when you’re busy.
  • A “Drink Lean Survival Guide” that provides a menu of 6 “lean cocktail” options so you can manage your social life without guilt while on the program.
  • Worksheets to help make planning super clear and simple.
  • A goal setting tool to make your goals crystal clear and super charge your motivation.
  • An optional supplement plan to accelerate your overall health and fat loss results.
  • A pedometer to track steps and sleep.
  • Private Facebook accountability group.
  • Bi-Weekly Check-ins with a Nutrition Coach
  • A direct line to a Nutrition Coach every day to help provide guidance  and support throughout the entire challenge. 

If you’re ready to commit, email: